About Jajra
Jewellery that feels like you
Jajra is a demi-fine jewellery brand for women who want pieces that feel personal, wearable and easy to style. Our collections bring together 18K gold-plated finishes, considered details and everyday versatility for ordinary days, celebrations and gifting.
Jajra · Demi-Fine Jewellery
01
What we create
Jewellery designed for repeat wear
From earrings and rings to bangles, bracelets, pendants and necklaces, Jajra focuses on proportion, comfort and finishes that work beyond one outfit or occasion.
We curate with real wardrobes in mind, so each piece can feel considered without becoming difficult to wear.
Jewellery becomes meaningful when it feels like part of your own story.
What defines Jajra
What you can expect.
Five principles shape every Jajra collection and the experience around it.
Jewellery should feel personal
Jajra believes jewellery should support individual style instead of asking everyone to follow the same idea of dressing.
Made for repeat wear
Pieces are chosen to work across everyday dressing, gifting and occasions without feeling limited to one look.
Finish, form and comfort matter
Proportion, finish and wearability are considered so each design looks refined without feeling difficult to style.
Clear information, confident buying
Material, finish, size and care details help customers understand a piece before choosing it.
Online, and in Greater Noida
Customers can explore Jajra online or visit the Greater Noida store to see proportions and finishes more closely.
Meet the founder
Vasundhra Singh
Vasundhra Singh is the owner and founder of Jajra, and a model. She guides the brand with a focus on personal style, considered presentation and jewellery that feels relevant beyond a single trend.
02
A conscious direction
Beauty, with the planet in mind.
For Jajra, a more thoughtful approach begins with practical details—from reducing plastic in packaging to using plantable seed-paper tags and encouraging mindful buying, care and reuse.
The Jajra point of view
What guides Jajra.
Not every choice needs to be loud. These are the principles behind how Jajra selects, presents and supports its jewellery.
Self-expression before trends
Jewellery should support personal style rather than ask everyone to look the same.
Considered curation
Proportion, finish and real-world wearability matter in every selection.
Clarity about materials
Material, finish and care information should help customers choose with confidence.
Staying grounded
Growth is built through consistency, gratitude and attention to the small details.
03
Meet Jajra
Online, and in Greater Noida.
Explore Jajra online or visit the physical store to see the pieces, proportions and finishes more closely. Contact the team before visiting to confirm current opening hours.
F-139A, First Floor
Greater Noida, Uttar Pradesh 201318, India Plan your visit
The next chapter is yours.
Discover jewellery chosen to become part of your everyday plans, celebrations, gifts and memories.